Build Your Home Care Business with Right at Home
The demand for in-home care services has never been greater. With more than 4.8 million Australians aged 65+, shorter hospital stays, the need for disability care, and government budget pressure, the home care industry is slated to continue growing for the next 20 years.
Since most older Australians want to age in their own homes (age in place), home care is the perfect business opportunity to investigate, especially with an established network like Right at Home Australia.
Right at Home was founded in 1995 in Omaha, Nebraska. Daryl and Karen Sahli were granted the master franchise rights and founded Right at Home Australia in 2014.
Daryl and Karen have ageing parents of their own and understand the challenges families face juggling parents, children, and careers. They opened their first office in Brisbane, Queensland and started franchising in 2016. Today, Right at Home Australia has more than 60 offices nationwide and growing.
Right at Home is an international leader in the home care industry. We support people living with complex and post-operative care needs, dementia and cognitive decline, older adults, and adults living with disability including NDIS participants. Our mission is to improve the quality of life for those we serve™ ensuring the Right Care, Right at Home™.
There are more than 2.65 million Australians caring for someone they love. What’s more, 72% of Gen Z plan to be a caregiver for their parents in the future while 60% plan to help support their parents financially when the time comes.
Joining a network of dedicated and passionate local business owners is a safe and rewarding business opportunity if you do it right. This document provides prospective Right at Home business owners with some valuable insights on what it takes to be successful.
Recruiting & Training Staff
One of the first orders of business in home care is securing your caregivers. You do not need a medical background to thrive. We look for community-minded leaders with strong business acumen and a passion for people. Our training and systems handle the rest. For those that are not medically trained, recruiting a nurse qualified care manager is a priority.
A Registered Nurse on your team is essential for accepting complex cases, conducting comprehensive client assessments, and developing precise care plans. Registered nurses also excel at caregiver training and engaging with families regarding wellbeing strategies and rehabilitation progress.
Caregivers are the lifeblood of your business. Once recruited, it’s your job to keep them motivated, trained, and supported as you move into the next phase of your business. Staffing shortages may plague the wider care sector, but Right at Home proves that a flexible workforce can also be a loyal one. While the industry average turnover hovers around 60%, our unique, collaborative culture keeps our year-to-date turnover at an impressive 24%.
Enterprise Management Technology
Right at Home’s proprietary software platforms are designed to support the practical demands of running a home care business. These platforms help you manage rosters, track client visits, maintain care documentation, monitor service delivery, and improve communication. In a highly regulated industry like home care, this level of visibility is essential.
Our integrated technology suite is built to support compliance by helping you keep records up to date, follow care plans, monitor activities, and maintain the documentation needed for audits and quality assurance. It also gives you a clearer oversight of business performance, making it easier to identify trends, respond to issues, and make informed decisions as your business grows.
Our reward and recognition platform helps you celebrate individual achievements and build a stronger workplace culture, ultimately supporting recruitment, retention, and staff engagement over the long term.
Marketing Your Home Care Business
Marketing excellence serves as the critical driver that guides prospective clients through your business development pipeline, ultimately leading to scheduled in-home assessments and service agreement conversions. We train you on how to successfully market your business using industry best practices across a variety of print and digital media.
Our integrated marketing approach combines national and local area marketing, inside and outside sales, strategic partnerships, and established referral sources to make sure you’re well-positioned to sell into your local area.
Expanding Your Services
Because Right at Home is a registered and approved provider under the Aged Care Act, you can deliver government-funded in-home care services under the Support at Home program from the outset. This allows you to enter the market faster, build revenue sooner, and gain a meaningful competitive advantage.
As your business grows and your client base becomes more established, there are a range of opportunities to expand your services and increase your impact in the local market. As a Right at Home business owner, you may wish to introduce additional care offerings that align with local demand and your operational capacity. These may include respite care, end-of-life and palliative care, disability support, domestic assistance, allied health services, transitional care, social support and companionship, and clinical nursing and complex care.
If you would like to watch Right at Home Australia's Origin Story, visit our YouTube channel today!
Right at Home Australia is a leading provider of quality in-home care. Our mission is to improve the quality of life for those we serve ensuring the Right Care, Right at Home™. We support people living with complex and post-operative care needs, dementia and cognitive decline, older adults, and adults living with a disability including NDIS participants. Our tailored services help clients to remain safe and independent in their homes. We have more than 60 territories across Australia and growing. If you are interested in a franchise opportunity with Right at Home, call Home Office on 07 3177 9906 or email